Salesforce.com, one of the world’s leading providers of Customer Relationship Management (CRM) solutions, has launched a brand new Advertising Studio. The new tool will enable users to create customised and highly targeted adverts across a variety of platforms, including YouTube, social and search. With these new advertisement options, brands should be able to boost their marketing more than ever before.

Companies in the digital era are always looking for new marketing and advertising solutions to better match the demands of their customers. Advertising Studio seamlessly integrates into Google’s Customer Match API; so this means that firms will be able deploy adverts that are better targeted and more optimised than ever. Salesforce.com suggests that the new tool will enable marketers and publishers to access a single view of their touch points across a variety of mediums, including social, sales, email and web. Having this view means channels can be simply coordinated with one another, whilst digital adverts can be dovetailed to connect with the customer journey. Salesforce.com says that advertisement reach and purchase intent are both significantly and positively impacted, suggesting that Advertising Studio could be an ideal tool for content creators and marketers for months and years to come.

A variety of capabilities will be offered with Advertising Studio, including an option to customise and deploy ads within Salesforce.com’s Marketing Cloud Journey Builder. In addition, the solution will be able to automatically capture leads from adverts being run on Facebook. It will provide a way to build streamlined ad campaigns as well. There will also be a way to leverage CRM data, which can boost advertisement capabilities across Google, Twitter and Facebook.

Speaking of the new prospects Advertising Studio brings, Liam Doyle, Salesforce.com spokesperson, revealed in a blog post that integrating Google’s Customer Match API means that firms can better target new prospects instead of existing consumers. It also means marketers can reach out to valued customers during critical moments. For example, this could be when someone is searching for products from a competitor.

Mr Doyle wrote: “The ability to reach important customers (i.e., email openers from the last seven days, loyalty card holders, or recent purchasers of a product) and people similar to them, allows for more powerful and relevant advertising across the board.” He then added: “And now, investments in search engine marketing can be better coordinated with the rest of the customer journey.”

Integrating Advertising Studio with Google is set to be very useful for many brands. This is especially true as they can use first-party data to serve specific ads to highly valued customers via many of Google’s properties, including YouTube, Gmail and its search engine.

Advertising Studio was first announced on Tuesday, May 10^th alongside news of Salesforce.com’s Marketing Cloud Lightning. This second tool also promises to be of great use for content creators and strategists, providing improved user experiences and better analytics. A brand new Marketing Cloud app has also been debuted, and will provide companies with a way to access and track content campaign performances whilst on the move.